Begin by preheating the oven to 350 degrees.

Lay out the cinnamon rolls on a baking sheet, keeping the icing aside.

Carefully unwrap each cinnamon roll.

Add a teaspoon of jam to each strip of the cinnamon roll.

Roll the edges to form heart shapes.

Place the heart-shaped cinnamon rolls in the oven and bake for 15-20 minutes.

Take them out of the oven and allow them to cool.

Frost each cinnamon roll heart generously, and optionally, top with diced strawberries for a delightful treat!